It is owned by Allergan Aesthetics / AbbVie, which gives it some “medical-grade” positioning in the marketplace. AbbVie News Center+1
They highlight a “method” or regimen approach: cleansing, growth factors, correction, hydration, protection. skinmedica.ca+1
They have well-known hero products (e.g., growth factor serums) and target more premium skincare consumers. Allure+1
They are celebrating 25 years (launched ~1999) and using this as part of their positioning.
