The site is clearly a hair-care brand selling specific products: a “Sea Salt Spray”, a “Texturizing Powder”, and a “Matte Hair Clay”. Simpletics

They emphasize natural ingredients (“all-natural ingredients”, “we keep it clean… no Big Pharma nonsense”) and minimal lists of ingredients. Simpletics

They highlight benefits such as “2 minutes to perfection”, “fluffy, beachy look”, “5 all-natural ingredients” (for the spray) etc. Simpletics

They offer shipping (U.S. and international) and a “Happiness Guarantee” / money-back policy. Simpletics

Social proof: they mention “200,000+ happy customers” and show (on the site) influencer mentions/followers. Simpletics